The Next Step is Digital Leadership…

Rana E. Jisr¹

1-Faculty of Business Administration and Economic Science, Lebanese University, Lebanon

Corresponding Author: Rana E. Jisr

Abstract:

The aim of this article is to shed light on the vital role of digital leaders in today’s businesses. Many firms have already grounded their partnership with digital transformation before the pandemic. Others sped up all efforts to implement digital capabilities due to COVID-19 for the first time for survival. So, we tried to show that a digital leader needs additional requirements to face the new challenges of working remotely. Furthermore, we think that good online communication skills with digital leaders draw a compelling composite picture of an effective working environment in a digital world.

Keywords: Digital Leadership, Digital Transformation, Communication, Pandemic, COVID-19

DOI: 10.52856/jcr311280120