“A Fashion Retailer’s Guide to Thriving in Turbulent Times” is out !!!

We are happy to share the news about our network members! Congratulations to our co-founder Ghalia Boustani. DBA, Ph.D on releasing her latest book “A Fashion Retailer’s Guide to Thriving in Turbulent Times” with Daniela Leonini Bournazac – Emerging Retail Expert. By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent…

The Financial Impact of COVID-19 on Airline corporations – Saad Tamim Saddik

The Financial Impact of COVID-19 on Airline corporations: The case of Qantas Airline Saad Tamim Saddik1 1-Beirut Arab University ABSTRACT: This research is aimed at demonstrating the financial effects of COVID-19 pandemic on Qantas Airlines, an aviation company. The financial situation of Qantas is analyzed based on liquidity, solvability, profitability, and activity ratios from 2018…

Consumer co-creation during the online age of New Product Development

Consumer co-creation during the online age of New Product Development Sam El Nemar* University of Balamand. (*Corresponding Author) Andre Khoury, University of Balamand. Bassel Nehmeh, University of Balamand. Firas Mitri, University of Balamand. Tala Najjar, University of Balamand. Nour Abboud, University of Balamand.  Yara Maassarani University of Balamand. ABSTACT This paper is a narrative literature…